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JULLES CARREON
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IMswimming by Coach Mary · Swim Coaching & Lessons (Oud Metha, Dubai)

15-Page Coaching Site with WhatsApp-First Booking

A 15-page site for a 17-year certified swim coach — four class types each with their own page, and a WhatsApp-first booking flow instead of a form that sits unread.

15
Pages
4
Class types
Direct to WhatsApp
Booking route
Website
Visit live site

The problem

An independent swim coach with 17 years of certified experience was booking Baby & Me, private, semi-private, and group lessons entirely through word of mouth and direct messages, with no site to point new parents to and no way to explain the four different class formats on offer.

How it was solved

Built a 15-page Next.js site: a home page, about, a top-level services page plus 4 dedicated pages for each class type, a gallery, testimonials, a 3-post blog, FAQ, and contact — with every call-to-action routing straight to WhatsApp instead of a contact form that goes unanswered.

The outcome

New parents can now see all four class formats, read the coach's actual certification background, and message her directly on WhatsApp in one tap, without a phone call needed first.

Categories

Website Design & Development

Tools deployed

Next.jsTailwind CSSVercel

Build process

  1. 01

    Discovery

    Broke down the four class formats (Baby & Me, private, semi-private, group) into their own dedicated pages.

  2. 02

    Design

    Built a playful, ocean-themed visual system suited to a parent-facing swim brand.

  3. 03

    Build

    Implemented as a 15-page Next.js site with a WhatsApp deep link on every call-to-action.

  4. 04

    Launch

    Deployed to Vercel with a blog and FAQ in place to answer common parent questions before they message.

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